For the Viva La Kitty relaunch, I set out to give the brand a fresh, modern aesthetic that broke away from traditional pet photography. By art directing a shoot against clean white backgrounds with layered, interchangeable color pops, I created a flexible design system that maximized our visual possibilities. I organized the products by color to make navigating flavors effortless for customers, resulting in PetSmart’s first truly modern owned-brand photography. The final look was playful, intentional, and perfectly aligned with the brand’s new personality; elevating the entire kitten and cat care experience.