Mi-One Brands
Creative & Art Direction
I joined the Mi-One team to help redefine the brand’s visual presence from the ground up. By introducing a cleaner and more modern aesthetic, I refreshed everything from PDP and lifestyle photography to in-store displays and marketing collateral. My goal was to build a cohesive look that felt both elevated and unmistakably ownable. This new visual direction didn't just sharpen our brand recognition; it gave us a much stronger shelf impact and allowed the brand to stand out more confidently in a crowded market.
Unedited image on the left, retouched on the right with cleaner, more refined tonalities to elevate product appeal. The PDP is shown in context, with the lifestyle image below highlighting the full product collection.
Poster samples created for in-store placement and social media marketing, spotlighting best-selling products. One approach leans into bold, graphic-led design, while the other highlights a lifestyle-driven look.
To add an extra edge, content creators were incorporated to place the products in authentic, styled moments with real models. This approach brought a more relatable feel to the imagery, expanding the visual language and strengthening connection across social and digital touchpoints.