Mi-One Brands
I joined the team to help redefine the brand’s visual presence, refreshing everything from PDP shots and lifestyle photography to marketing collateral like posters, flyers, and in-store displays. By introducing a cleaner, more modern aesthetic, I helped build a cohesive look that felt elevated and ownable. The rebrand strengthened brand recognition, improved shelf impact, and helped the brand stand out more confidently in a competitive market.
Unedited image on the left, retouched on the right with cleaner, more refined tonalities to elevate product appeal. The PDP is shown in context, with the lifestyle image below highlighting the full product collection.
Poster samples created for in-store placement and social media marketing, spotlighting best-selling products. One approach leans into bold, graphic-led design, while the other highlights a lifestyle-driven look.
To add an extra edge, content creators were incorporated to place the products in authentic, styled moments with real models. This approach brought a more relatable feel to the imagery, expanding the visual language and strengthening connection across social and digital touchpoints.