Disney Pride — Angie Monroy

Disney

Pride Month Campaign
Role: Art Director, Design/Photography

For this Disney Pride collaboration, I led the visual strategy for a pet-focused collection of apparel and accessories. The goal was to translate the "You Are Loved" message into a design system that celebrated inclusion for every family member, including the four-legged ones. I directed the photography and styling to create a unified, engaging look that balanced the spirit of Pride with Disney’s iconic aesthetic. It was about more than just products; it was about capturing a sense of belonging and joy through a cohesive, multi-channel campaign.

To stay in-brand we collaborated closely with Disney‘s creative and legal team to ensure every visual felt like a natural extension of the brand. We leaned into iconic palettes and signature graphics to build a system that was unmistakably Disney, yet adding the “PetSmart touch”. Honoring the brand's storied heritage, we created a cohesive experience across every touchpoint that felt both elevated and full of heart.

Designing Within the Magic

We kicked off the launch with a community parade and activation event. From custom merch giveaways to high turnout, the day successfully connected the brand directly with the local community.