Nate Berkus + Jeremiah Brent

National Product Launch
Visual Brand Direction & Art Direction

I contributed to the second product drop, evolving it from a test launch into a high-design, social-first campaign that positioned pet essentials as aspirational lifestyle pieces while staying true to Nate + Jeremiah’s signature aesthetic. This collection focused on the core dog and cat owner audience and introduced elevated, high-end designer pieces, balancing polish with approachability.

The first drop was intentionally conservative and it exceeded expectations, creating strong momentum and raising the stakes for the second launch. The goal was to make this collection bolder, generate social buzz, and showcase higher-end pieces people would love to have in their homes without alienating loyal customers.

I led the visual brand direction and art directed the NYC-based photoshoot, collaborating closely with a team familiar with Nate + Jeremiah’s design language. Elevated set environments to reflect authentic aspirational interiors, refined wardrobe styling to balance polish with approachability, crafted compositions that positioned pet-focused products as desirable lifestyle pieces and developed social-first assets to generate excitement and engagement online.

The visual strategy contributed to an 18% increase in campaign engagement and strong first-season sell-through across e‑commerce and retail, strengthening audience connection and expanding brand perception into higher-end design markets.