Nate + Jeremiah — Angie Monroy

Nate Berkus + Jeremiah Brent

National Campaign Launch

Role: Art Director

We had exactly one rule: inject Nate + Jeremiah’s signature interior design aesthetic into PetSmart’s highest-volume categories: dog and cat.

We completely threw out the predictable, stiff pet studio setups. Instead, we executed a total environmental refresh, trading corporate backdrops for warm, lived-in, "destination home" vibes. By reframing everyday pet essentials as high-end home decor, we gave the target audience a massive wow factor and proved that pet gear can actually complement your living space.

The result? We successfully elevated the brand's entire market positioning, reaching a multichannel digital audience of over 3.5 million. It created a major cultural crossover that pushed pet retail straight out of its lane and into elite design, home, and lifestyle publications like Architectural Digest. (AD Video)

Mood board: Architectural minimalism, textures, neutral palette and high contrast accents.

Lighting: Dappled shadows to inject warmth and a human-centered feel into structured, high-end spaces.

Styling: Textured ceramics, tumbled linen with sharp, graphic stripes and heavy black leather to build visual friction and depth.

Set Design Concept: Set designed combining classic wall moulding, light oak herringbone flooring, and a neutral palette to create an elevated, lifestyle-forward backdrop.

Digital Experience Wireframe: A clean, intuitive wireframe prioritizing brand storytelling through a prominent co-branded header, frictionless category navigation, and a structured, product-forward grid layout.